Unfiltered extra virgin olive oil contains impurities and these impurities may cause the olive oil to become rancid. Stated another way, do not believe the propaganda that unfiltered olive oil is more “natural” or better for you. It is not. Quite the opposite may be true.
With many Americans craving “natural” products, savvy marketing types have been quick to promote “natural” and “organic” products to consumers. Sadly, many product claims which appear reasonable do not stand the scrutiny of analysis.
During a recent visit to Italy to visit, Frantoio Pruneti which produces the Gourmet Living Tuscan EVOO, we discussed the theoretical “benefits” of unfiltered olive oil with Gionni Pruneti. He stated in no uncertain terms that “unfiltered extra virgin olive oil has no special benefits.” In fact, quite the contrary may be true.
Unfiltered extra virgin olive oil increases the oil yield by almost 2%. This increased “yield” consists mainly of “impurities” that may actually cause the olive oil to age more quickly in the bottle. For this reason, the olive oil is filtered one final time before bottling to remove these unwanted impurities.
For those who want an authentic Tuscan olive oil, I suggest you purchase our Tuscan extra virgin olive oil which is now on sale through November 20 at $24.50 (regular price is $32.50). See the difference that estate-bottled Tuscan extra virgin olive oil makes in your cooking.
To learn more about the benefits of extra virgin olive oil, consult our Frequently Asked Questions.
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